Description
Deloitte, in collaboration with INSETE, conducted a comprehensive survey on the key issues and sustainability issues of Greek tourism. This is the first effort to highlight the current state of sustainability in Greek tourism businesses, across the entire value chain of the sector, with an emphasis on charting a course towards a cleaner and greener future. The findings of the survey indicate the current perceptions of Greek tourism businesses regarding sustainability, highlight actions they are taking and priorities they are setting, and identify opportunities they can exploit, as well as threats and barriers they face. Finally, the study includes key guidelines and recommendations to businesses and policy makers on how they could further strengthen sustainability actions across the tourism value chain and how to promote a more sustainable development model for Greek tourism.