Description
This expert report examines the role of tourism in the context of sustainable development, recognising the need to move towards a net positive model, it documents the current initiatives in Greece and internationally, as well as the challenges and opportunities for tourism in Greece. The study concludes with 21 recommendations for the promotion of sustainable tourism in Greece. These proposals are ranked according to the criteria of benefit and feasibility and are grouped in the following four sections: diversifying the tourism product offer, seeking collaboration and disseminating best practices, aligning the tourism strategy with the Pathway to net positive tourism, monitoring & evaluation of Greece’s pathway to net positive tourism