For the last several years, a constant decrease has been noted in the Average Expenditure per Journey (AEJ) by tourists coming to Greece. This development has been attributed to various reasons, ranging from the global downward trend in the Average Duration of Stay of tourists to the “degradation” of the Greek tourism product.
This study aims to identify the reasons behind this decrease, analysing the change of key indicators on inbound tourism over the years (2011-2020). The indicators analysed are:
- Average Expenditure per Journey (AEJ)
- Average Expenditure Per Overnight Stay (AEO) and
- Average Duration of Stay (ADS).