Brand Greece: How Attractive Is Greece as a Tourist Destination? A Comparison with Competing Mediterranean Destinations Part B: Long-Haul Markets (United States, Canada, China, India, Australia)

Description

The study presents data on the preference for the Greece brand across the markets of the United States, Canada, China, India and Australia. Based on consumers’ intention to travel abroad in these markets, the study presents Greece’s ranking as a preferred destination, alongside competing destinations such as Spain, Italy, France, Portugal, Croatia and Turkey.