This study aims at identifying the causes of the fall in the Average spend per Person (ASP) of incoming tourists to Greece, through analysing the changes over time (2005-2018) of the key indicators of incoming tourism, and comparing the incoming tourism ASPs of Greece and Spain. The indicators analysed include:
• Average Spend per Person (ASP),
• Average Spend per Night (ASN), and
• Length of Stay (LoS).
